All Entries Tagged With: "Search Engine Optimization"
Yes, Virginia, there are meta tags for WordPress sites
Meta tag. A familiar term to many of us, but what are meta tags and how important are they to an effective search engine optimization strategy when we build WordPress sites? I thought it would be interesting to go to the root of the meaning. From the freedictionary.com: Meta — A prefix meaning one level [...]
WordPress for Microsites and Landing Pages – part 2
In Part 1, we talked about getting started with WordPress to develop your e-commerce microsites and landing pages. In Part 2, we complete the process of how to get these up and running. Installation and Activation–WordPress, Themes and Plug-ins Being open source, WordPress is free. One advantage of using the Web hosting services of a [...]
Search Engine Optimization for PR
I mentioned in my earlier article, “The Key to Finding Targeted and Relevant Keywords“, that search engine optimization is coming on strong for public relations and publicity and I would write more on this topic soon. Perfect timing–my friend PR guru Aleta Walther sent me TopRank Online Marketing’s SEO Guide – 5 Steps to Success [...]
Microsites and Landing Pages
Yes, it’s a golden age in online marketing. We’re seeing something of a resurrection of Web site marketing in the form of microsites and landing pages. New marketing programs are getting a jolt of Web juice with these new strategies. Okay, first microsite and landing page 101. Use the KISS principle — a microsite may [...]
