breaking away from the pack

Tag: Search Engine Marketing

You don’t need to be an Amazon to market globally

By on February 23, 2011 in Publishing Revolution with 0 Comments
You don’t need to be an Amazon to market globally

One of the groundbreaking effects of the World Wide Web was the introduction of the capacity for anyone to do business anywhere in the world. I had my first experience when I contracted with a software developer in India to do a relatively complicated WordPress plug-in installation. I am not a big fan of outsourcing, […]

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Yes, Virginia, there are meta tags for WordPress sites

By on January 1, 2010 in Uncategorized with 2 Comments
Yes, Virginia, there are meta tags for WordPress sites

Meta tag. A familiar term to many of us, but what are meta tags and how important are they to an effective search engine optimization strategy when we build WordPress sites? I thought it would be interesting to go to the root of the meaning. From the freedictionary.com: Meta — A prefix meaning one level […]

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WordPress for Microsites and Landing Pages – part 1

By on December 4, 2009 in Uncategorized with 0 Comments
WordPress for Microsites and Landing Pages – part 1

Ironically, one of the beauties of using WordPress to create microsites and landing pages is that WordPress is essentially a blogging platform. An open-source content management system application, WordPress offers a simple, uncomplicated interface to create and maintain functional and aesthetically-pleasing Web sites quickly and easily. WordPress has come a long way from the days […]

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Search Engine Optimization for PR

By on November 27, 2009 in Uncategorized with 0 Comments
Search Engine Optimization for PR

I mentioned in my earlier article, “The Key to Finding Targeted and Relevant Keywords“, that search engine optimization is coming on strong for public relations and publicity and I would write more on this topic soon. Perfect timing–my friend PR guru Aleta Walther sent me TopRank Online Marketing’s SEO Guide – 5 Steps to Success […]

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Search Engine Marketing–what are we talking about?

By on November 20, 2009 in Uncategorized with 0 Comments
Search Engine Marketing–what are we talking about?

Search Engine Marketing (SEM) provides the content that you actually want to see and when you want to see it.  Think about it.  The Old School form of marketing and public relations relies on the interruption technique.  You’re going about your business doing what you do when up pops a message, an image or moving […]

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