RSSAll Entries Tagged With: "Search Engine Marketing"

The Shop – Campaign Launch Party today

The Shop – Campaign Launch Party today

Who killed Brienne Cross? A burning question being asked by many. The story is told at the Who Killed Brienne Cross website. Breakaway Media designed and placed this new search engine marketing and social networking campaign, The Shop – Demand it!, for thriller author M.J. Hawk. The Shop tells the story behind the story. Press [...]

search engine optimization applicances

Yes, Virginia, there are meta tags for WordPress sites

Meta tag. A familiar term to many of us, but what are meta tags and how important are they to an effective search engine optimization strategy when we build WordPress sites? I thought it would be interesting to go to the root of the meaning. From the freedictionary.com: Meta — A prefix meaning one level [...]

WordPress for Microsites and Landing Pages – part 1

WordPress for Microsites and Landing Pages – part 1

Ironically, one of the beauties of using WordPress to create microsites and landing pages is that WordPress is essentially a blogging platform. An open-source content management system application, WordPress offers a simple, uncomplicated interface to create and maintain functional and aesthetically-pleasing Web sites quickly and easily. WordPress has come a long way from the days [...]

SEO for PR

Search Engine Optimization for PR

I mentioned in my earlier article, “The Key to Finding Targeted and Relevant Keywords“, that search engine optimization is coming on strong for public relations and publicity and I would write more on this topic soon. Perfect timing–my friend PR guru Aleta Walther sent me TopRank Online Marketing’s SEO Guide – 5 Steps to Success [...]

Search engine marketing, SEO, PPC

Search Engine Marketing–what are we talking about?

Search Engine Marketing (SEM) provides the content that you actually want to see and when you want to see it.  Think about it.  The Old School form of marketing and public relations relies on the interruption technique.  You’re going about your business doing what you do when up pops a message, an image or moving [...]