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Email Best Practices in the Age of Social and Mobile – Webinar

By on December 31, 2010 in Uncategorized with 0 Comments
Email Best Practices in the Age of Social and Mobile – Webinar

I had the opportunity to tune in to the eMarketer webinar, Email Best Practices in the Age of Social and Mobile.  Once THE hot marketing vehicle with unbelieveable conversion rates, it has acquired a not-so stellar reputation, mostly due to spam and other less-than-ethical practices.  However, with the advent of social media and mobile, email […]

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SEO: Past, Present and Future – Webinar

By on December 31, 2010 in Uncategorized with 0 Comments
SEO: Past, Present and Future – Webinar

If you aren’t already tuned to inbound marketing and the new paradigm, here’s a good place to start. view the slides and webinar I recently participated in a HubSpot webinar presented by Kipp Bodnar and Jeanne Hopkins, part of HubSpot’s Marketing Team, to learn more on how to adapt and optimize my websites in order […]

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Facebook Marketing Secrets: Ads, Apps and Analytics

By on November 23, 2010 in Uncategorized with 0 Comments
Facebook Marketing Secrets: Ads, Apps and Analytics

If you haven’t started marketing on Facebook, now is the time. Justin Kistner’s Webtrends webinar, “Facebook Marketing Secrets: Ads, Apps and Analytics”, lays out both a powerful argument for devoting resources to marketing on Facebook and reveals several secrets to help you be successful by creating awareness, getting the engagement and driving sales. Kistner talks […]

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Top 15 Takeaways from Webinar – The Science of Facebook Marketing

By on June 29, 2010 in Uncategorized with 5 Comments
Top 15 Takeaways from Webinar – The Science of Facebook Marketing

I just finished participating in a Hubspot webinar – The Science of Facebook Marketing — lots of great tips here on how to use Facebook effectively and appropriately for marketing. Here are my top 15 takeaways from the webinar. 1. Did you see the last episode of LOST, the TV show? It was crammed full […]

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SEEdS sprouts wings-official UA sponsored project

By on June 12, 2010 in Uncategorized with 0 Comments

Breakaway Media’s principal consultant, Glenn McCreedy, is the co-director, video and marketing for Sustainable Ecosystems Education in Science (SEEdS). The project recently became an official sponsored project of the University of Arizona with several partnering school districts within Pima County Arizona. Find out more about SEEdS online.

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Innovations in Higher Education Corporate Sponsorship Programs, Part 2

By on January 11, 2010 in Uncategorized with 0 Comments
Innovations in Higher Education Corporate Sponsorship Programs, Part 2

In part 1 of “Innovations in Higher Education Corporate Sponsorship Programs”, I reported on my December 2009 conversation with Eron Jacobson in UCLA’s Office of Corporate, Foundation and Research Relations and how he is getting buy-in and cooperation across UCLA units to combine assets to create larger corporate sponsorship packages. Here in part 2, I […]

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Innovations in Higher Education Corporate Sponsorship Programs, Part 1

By on January 7, 2010 in Uncategorized with 0 Comments
Innovations in Higher Education Corporate Sponsorship Programs, Part 1

In last month’s 36th Annual Symposium on Racing & Gaming, presented by the University of Arizona’s Race Track Industry Program in Tucson, Arizona, Thought Leader and author Dale Dauten, facilitated the session “The Gifted Boss: To Think Like a Hero and Work Like an Artist”. I had the pleasure of meeting Dale after the presentation […]

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Yes, Virginia, there are meta tags for WordPress sites

By on January 1, 2010 in Uncategorized with 2 Comments
Yes, Virginia, there are meta tags for WordPress sites

Meta tag. A familiar term to many of us, but what are meta tags and how important are they to an effective search engine optimization strategy when we build WordPress sites? I thought it would be interesting to go to the root of the meaning. From the freedictionary.com: Meta — A prefix meaning one level […]

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WordPress for Microsites and Landing Pages – part 2

By on December 4, 2009 in Uncategorized with 0 Comments
WordPress for Microsites and Landing Pages – part 2

In Part 1, we talked about getting started with WordPress to develop your e-commerce microsites and landing pages. In Part 2, we complete the process of how to get these up and running. Installation and Activation–WordPress, Themes and Plug-ins Being open source, WordPress is free. One advantage of using the Web hosting services of a […]

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WordPress for Microsites and Landing Pages – part 1

By on December 4, 2009 in Uncategorized with 0 Comments
WordPress for Microsites and Landing Pages – part 1

Ironically, one of the beauties of using WordPress to create microsites and landing pages is that WordPress is essentially a blogging platform. An open-source content management system application, WordPress offers a simple, uncomplicated interface to create and maintain functional and aesthetically-pleasing Web sites quickly and easily. WordPress has come a long way from the days […]

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