All Entries in the "Search Engine Marketing" Category
Top 15 Takeaways from Webinar – The Science of Facebook Marketing
I just finished participating in a Hubspot webinar – The Science of Facebook Marketing — lots of great tips here on how to use Facebook effectively and appropriately for marketing. Here are my top 15 takeaways from the webinar. 1. Did you see the last episode of LOST, the TV show? It was crammed full [...]
Yes, Virginia, there are meta tags for WordPress sites
Meta tag. A familiar term to many of us, but what are meta tags and how important are they to an effective search engine optimization strategy when we build WordPress sites? I thought it would be interesting to go to the root of the meaning. From the freedictionary.com: Meta — A prefix meaning one level [...]
WordPress for Microsites and Landing Pages – part 2
In Part 1, we talked about getting started with WordPress to develop your e-commerce microsites and landing pages. In Part 2, we complete the process of how to get these up and running. Installation and Activation–WordPress, Themes and Plug-ins Being open source, WordPress is free. One advantage of using the Web hosting services of a [...]
WordPress for Microsites and Landing Pages – part 1
Ironically, one of the beauties of using WordPress to create microsites and landing pages is that WordPress is essentially a blogging platform. An open-source content management system application, WordPress offers a simple, uncomplicated interface to create and maintain functional and aesthetically-pleasing Web sites quickly and easily. WordPress has come a long way from the days [...]
Search Engine Optimization for PR
I mentioned in my earlier article, “The Key to Finding Targeted and Relevant Keywords“, that search engine optimization is coming on strong for public relations and publicity and I would write more on this topic soon. Perfect timing–my friend PR guru Aleta Walther sent me TopRank Online Marketing’s SEO Guide – 5 Steps to Success [...]
The Key to Finding Targeted and Relevant Keywords
I hate to say this right off the bat, but there is no “key” to finding the right keywords that visitors will use to find you. Search engine optimization is a moving target and requires ongoing work. Now, there are tried and true ways to stay on track with your evolving search strategy. Back in [...]
Microsites and Landing Pages
Yes, it’s a golden age in online marketing. We’re seeing something of a resurrection of Web site marketing in the form of microsites and landing pages. New marketing programs are getting a jolt of Web juice with these new strategies. Okay, first microsite and landing page 101. Use the KISS principle — a microsite may [...]
Search Engine Marketing–what are we talking about?
Search Engine Marketing (SEM) provides the content that you actually want to see and when you want to see it. Think about it. The Old School form of marketing and public relations relies on the interruption technique. You’re going about your business doing what you do when up pops a message, an image or moving [...]
