All Entries in the "Featured" Category
Read J. Carson Black’s Laura Cardinal series on Kindle
Breakaway Media is proud to announce the Kindle Edition publication of the three crime fiction thriller novels in the Laura Cardinal series by J. Carson Black: Darkness on the Edge of Town, Dark Side of the Moon, and The Devil’s Hour. “Welcome to a strong new voice in American crime fiction.” –T. Jefferson Parker, Author of [...]
YouTube Leanback – a passive TV experience?
You may have heard about the recent announcement at Google I/O of the future launch of YouTube Leanback. YouTube Leanback is designed to be a Google TV play. YouTube plans for a Leanback launch in Fall 2010 and offer what they call a better viewer experience. These developments were discussed in the VideoNuze Report Podcast [...]
Top 15 Takeaways from Webinar – The Science of Facebook Marketing
I just finished participating in a Hubspot webinar – The Science of Facebook Marketing — lots of great tips here on how to use Facebook effectively and appropriately for marketing. Here are my top 15 takeaways from the webinar. 1. Did you see the last episode of LOST, the TV show? It was crammed full [...]
2 Keys to Broadcast Media Careers for Students
Recently I had the chance to sit down over a cup of coffee with Henry Rubin at his neighborhood haunt, Raging Sage in Tucson Arizona, to talk about professional pathways and education for students who want to pursue a career in broadcast television and media production, two keys to success. In a career spanning more [...]
Electrifying! Get Online Video Provider Service for Internet TV Delivery
Outsourcing your streaming can make a lot of sense, especially if you are a small business with a limited and specific focus for your marketing and content distribution. In days of yore, companies had to create their streaming operations essentially from scratch: develop and design their own players, do their own encoding, and distribute the [...]
Innovations in Higher Education Corporate Sponsorship Programs, Part 1
In last month’s 36th Annual Symposium on Racing & Gaming, presented by the University of Arizona’s Race Track Industry Program in Tucson, Arizona, Thought Leader and author Dale Dauten, facilitated the session “The Gifted Boss: To Think Like a Hero and Work Like an Artist”. I had the pleasure of meeting Dale after the presentation [...]
WordPress for Microsites and Landing Pages – part 1
Ironically, one of the beauties of using WordPress to create microsites and landing pages is that WordPress is essentially a blogging platform. An open-source content management system application, WordPress offers a simple, uncomplicated interface to create and maintain functional and aesthetically-pleasing Web sites quickly and easily. WordPress has come a long way from the days [...]
New Roads for Publishing Under Construction
In the digital future, what role will traditional book publishers play and what radical changes in culture and technology will drive them to make radical changes of their own? Can they evolve from their current mode of linear content creation and delivery chain to a more circular, networked Web-based one? Folks, it’s the Wild West, [...]
Search Engine Marketing–what are we talking about?
Search Engine Marketing (SEM) provides the content that you actually want to see and when you want to see it. Think about it. The Old School form of marketing and public relations relies on the interruption technique. You’re going about your business doing what you do when up pops a message, an image or moving [...]
Who Killed Brienne Cross?
Breakaway Media provides marketing and communications management for thriller author M.J. Hawk, and her new political thriller, THE SHOP. On the morning of May 25, 2009, rising country-and-pop star Brienne Cross was found dead in a rented log house on Castle Creek Road in Aspen, Colorado. Killed along with her were the remaining contestants of [...]
