All Entries in the "Featured" Category
Electrifying! Get Online Video Provider Service for Internet TV Delivery
Outsourcing your streaming can make a lot of sense, especially if you are a small business with a limited and specific focus for your marketing and content distribution. In days of yore, companies had to create their streaming operations essentially from scratch: develop and design their own players, do their own encoding, and distribute the [...]
Innovations in Higher Education Corporate Sponsorship Programs, Part 2
In part 1 of “Innovations in Higher Education Corporate Sponsorship Programs”, I reported on my December 2009 conversation with Eron Jacobson in UCLA’s Office of Corporate, Foundation and Research Relations and how he is getting buy-in and cooperation across UCLA units to combine assets to create larger corporate sponsorship packages. Here in part 2, [...]
Innovations in Higher Education Corporate Sponsorship Programs, Part 1
In last month’s 36th Annual Symposium on Racing & Gaming, presented by the University of Arizona’s Race Track Industry Program in Tucson, Arizona, Thought Leader and author Dale Dauten, facilitated the session “The Gifted Boss: To Think Like a Hero and Work Like an Artist”. I had the pleasure of meeting Dale [...]
WordPress for Microsites and Landing Pages – part 1
Ironically, one of the beauties of using WordPress to create microsites and landing pages is that WordPress is essentially a blogging platform. An open-source content management system application, WordPress offers a simple, uncomplicated interface to create and maintain functional and aesthetically-pleasing Web sites quickly and easily. WordPress has come a long way from [...]
New Roads for Publishing Under Construction
In the digital future, what role will traditional book publishers play and what radical changes in culture and technology will drive them to make radical changes of their own? Can they evolve from their current mode of linear content creation and delivery chain to a more circular, networked Web-based one? Folks, it’s the Wild West, [...]
Search Engine Marketing–what are we talking about?
Search Engine Marketing (SEM) provides the content that you actually want to see and when you want to see it. Think about it. The Old School form of marketing and public relations relies on the interruption technique. You’re going about your business doing what you do when up pops a message, an image or moving [...]
Who Killed Brienne Cross?
Breakaway Media provides marketing and communications management for thriller author M.J. Hawk, and her new political thriller, THE SHOP.
On the morning of May 25, 2009, rising country-and-pop star Brienne Cross was found dead in a rented log house on Castle Creek Road in Aspen, Colorado. Killed along with her were the remaining contestants of her [...]
Corporate Sponsorships for Higher Education Institutions
New corporate partners programs are going campus-wide at University of California Los Angeles and University at Buffalo, SUNY. With a recent addition to their Office of Corporate, Foundation and Research Relations, UCLA has created a new position with responsibility for the identification, development and sales cycle of non-Athletics related corporate sponsorships across the campus.
Eron Jacobson, [...]
