Author Archive for Glenn McCreedy
Glenn McCreedy has more than 14 years experience in marketing and communications, and integrated marketing and sales of corporate sponsorships. He has developed, directed, and managed corporate partners programs and sponsorships for the University of Arizona Controlled Environment Agriculture Center and Office of External Relations, Pima Community College, Arizona-Sonora Desert Museum, the Southwestern Fair Commission at the Pima County Fairgrounds, and Bisbee Cycling Productions, Inc. Glenn has consulted for the Educational Enrichment Foundation, Sierra Vista International Air Show Corporation, Sierra Vista Convention and Visitors Bureau, Drylands Institute, and the Arizona International Film Festival. His list of corporate sponsors includes Arizona Lottery, Coca-Cola, Bud Light, Qwest, Wells Fargo, O’Rielly Chevrolet, U.S. Army, KVOA-TV4, Citadel Broadcasting, Raytheon Missile Systems, and Desert Diamond Casino. He has created and implemented sponsorship consumer sales overlays and value-added promotions that consistently met the goals of corporate sponsors and increased their investment in sponsorable properties.
Branded Content – the Future of TV on the Web?
This article from TechCrunch is one of the most important and insightful articles on the future and now of Web video I have read in a long time. Branded content of Web video harkens back to the early days of television. Will the video ad networks drive development of TV on the Web? In the [...]
StudentFilmmakers.com posts Breakaway Media-M.J. Hawk release on novel campaign
Want a good example of how search engine optimization works when you apply
Read J. Carson Black’s Laura Cardinal series on Kindle
Breakaway Media is proud to announce the Kindle Edition publication of the three crime fiction thriller novels in the Laura Cardinal series by J. Carson Black: Darkness on the Edge of Town, Dark Side of the Moon, and The Devil’s Hour. “Welcome to a strong new voice in American crime fiction.” –T. Jefferson Parker, Author of [...]
YouTube Leanback – a passive TV experience?
You may have heard about the recent announcement at Google I/O of the future launch of YouTube Leanback. YouTube Leanback is designed to be a Google TV play. YouTube plans for a Leanback launch in Fall 2010 and offer what they call a better viewer experience. These developments were discussed in the VideoNuze Report Podcast [...]
Top 15 Takeaways from Webinar – The Science of Facebook Marketing
I just finished participating in a Hubspot webinar – The Science of Facebook Marketing — lots of great tips here on how to use Facebook effectively and appropriately for marketing. Here are my top 15 takeaways from the webinar. 1. Did you see the last episode of LOST, the TV show? It was crammed full [...]
SEEdS sprouts wings-official UA sponsored project
Breakaway Media’s principal consultant, Glenn McCreedy, is the co-director, video and marketing for Sustainable Ecosystems Education in Science (SEEdS). The project recently became an official sponsored project of the University of Arizona with several partnering school districts within Pima County Arizona. Find out more about SEEdS online.
2 Keys to Broadcast Media Careers for Students
Recently I had the chance to sit down over a cup of coffee with Henry Rubin at his neighborhood haunt, Raging Sage in Tucson Arizona, to talk about professional pathways and education for students who want to pursue a career in broadcast television and media production, two keys to success. In a career spanning more [...]
Electrifying! Get Online Video Provider Service for Internet TV Delivery
Outsourcing your streaming can make a lot of sense, especially if you are a small business with a limited and specific focus for your marketing and content distribution. In days of yore, companies had to create their streaming operations essentially from scratch: develop and design their own players, do their own encoding, and distribute the [...]
The Shop: the Story Behind the Story
Thriller author M.J. Hawk posted a guest blog today (February 25, 2010), “The Shop: the Story Behind the Story” at Karin Tabke’s site The Write Life. Here’s the post in its entirety: The Shop: the Story Behind the Story Thanks, Karin, for letting me guest today, and to tell you about the marketing strategy for [...]
The Shop – Campaign Launch Party today
Who killed Brienne Cross? A burning question being asked by many. The story is told at the Who Killed Brienne Cross website. Breakaway Media designed and placed this new search engine marketing and social networking campaign, The Shop – Demand it!, for thriller author M.J. Hawk. The Shop tells the story behind the story. Press [...]
