breaking away from the pack

About

Breakaway Media L.L.C.-–a digital publishing and marketing company, produces and publishes eBooks and provides integrated publishing, marketing, and product placement services for authors, publishers, and brand products companies.

Breakaway Media was established in 1998 in Tucson, Arizona by Glenn McCreedy, the company’s CEO and publisher. Originally founded to provide corporate sponsorship and video production services, Breakaway Media expanded its range of services in 2008 to publish eBooks and engage consumers directly via the Web.

Breakaway Media publishes several bestselling thrillers, mysteries, and suspense novels on the major digital publishing platforms. In 2011, Breakaway Media’s The Shop and the Laura Cardinal series of crime fiction thrillers (Darkness on the Edge of Town, Dark Side of the Moon, The Devil’s Hour) by J. Carson Black reached the top ten of all books and in multiple categories on Amazon’s bestseller lists.

Breakaway Media’s publication of J. Carson Black’s thriller The Shop sold more than 80,000 copies in 2011. The Shop was republished by Thomas & Mercer and that edition reached #1 among all books on the Amazon Kindle bestseller list in 2012, displacing The Hunger Games from that coveted ranking. In 2012, Breakaway Media  sold option rights to Sony Pictures Television for J. Carson Black’s Laura Cardinal series of crime thrillers.

The company name comes from the sport of cycling. In cycling, a breakaway occurs when a cyclist or group of cyclists accelerates away from the pack and creates a gap as the lead is increased.

Breakaway Media Publisher Glenn McCreedy, an award-winning writer, producer, director and marketer, has more than 15 years experience in digital publishing, marketing and communications, integrated marketing and sales of corporate sponsorships, digital media production, and building brands in the public and private sectors.

Glenn’s productions have appeared on ESPN, MTV, ABC, network TV affiliates in the Phoenix and Tucson markets, and national online video portals.

His credits in corporate/industrial and education include work with Crayola, GMC, Raytheon Missile Systems, The University of Arizona, Pima Community College, Cochise County, and Prescott College.

He has developed, directed, and managed corporate partners programs and sponsorships for The University of Arizona, Pima Community College, the Arizona-Sonora Desert Museum, the Southwestern Fair Commission at the Pima County Fairgrounds, and Bisbee Cycling Productions, Inc.

Glenn has consulted for The University of Arizona’s Controlled Environment Agriculture Center and Arizona Solar Racing Team, Joint Technological Education District of Pima County, Educational Enrichment Foundation, Sierra Vista International Air Show Corporation, Sierra Vista Convention and Visitors Bureau, Actio.tv, Drylands Institute, Arizona International Film Festival, and celebrity athletes and authors such as Triple Crown jockey Kent Desormeaux and author J.A. Jance.

His list of corporate sponsors and corporate partners includes Arizona Lottery, Coca-Cola, Bud Light, Qwest, Wells Fargo, O’Rielly Chevrolet, U.S. Army, syngenta, KVOA-TV4, Citadel Broadcasting, Raytheon Missile Systems, and Desert Diamond Casino. He has created and implemented consumer sales overlays and value-added promotions that consistently met the goals of corporate sponsors and increased their investment in sponsored properties.

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