About
Breakaway Media, an Internet publishing and search engine marketing company, was established in 1998 in Tucson, Arizona by Glenn McCreedy, the company’s principal consultant. Originally founded to provide corporate sponsorship and media production services, Breakaway Media expanded its range of services in 2008 to engage consumers directly via the Web. Breakaway Media’s company name comes from the sport of cycling. In cycling, a breakaway occurs when a cyclist or group of cyclists accelerates away from the pack and creates a gap as the lead is increased.
Glenn McCreedy has more than 20 years experience in marketing and communications, integrated marketing and sales of corporate sponsorships, media production, and building brands in the public and private sectors. He has developed, directed, and managed corporate partners programs and sponsorships for the University of Arizona, Pima Community College, the Arizona-Sonora Desert Museum, the Southwestern Fair Commission at the Pima County Fairgrounds, and Bisbee Cycling Productions, Inc.
Glenn has consulted for the University of Arizona’s Controlled Environment Agriculture Center and Arizona Solar Racing Team, Joint Technological Education District of Pima County, Educational Enrichment Foundation, Sierra Vista International Air Show Corporation, Sierra Vista Convention and Visitors Bureau, Drylands Institute, Arizona International Film Festival, and celebrity athletes and authors such as Triple Crown jockey Kent Desormeaux and author J.A. Jance.
His list of corporate sponsors and corporate partners includes Arizona Lottery, Coca-Cola, Bud Light, Qwest, Wells Fargo, O’Rielly Chevrolet, U.S. Army, syngenta, KVOA-TV4, Citadel Broadcasting, Raytheon Missile Systems, and Desert Diamond Casino. He has created and implemented consumer sales overlays and value-added promotions that consistently met the goals of corporate sponsors and increased their investment in sponsored properties.
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