breaking away from the pack

Amazon dominates markets, yes — Amazon also makes markets for authors

By on January 4, 2012 in Publishing Revolution

On the fingersmurphy.com blog yesterday, Amazon Juicing Sales for its Own Authors, and Everyone Else too lays out the case that Amazon not only dominates markets, but also has the power and does make markets for authors. The article cites the cases of authors Barry Eisler and John Rector where Amazon repeatedly boosted sales for these two authors with special pricing strategies and the power of data they control.

As the article indicates, Amazon has the power to make markets: “It can make new markets that no one knew existed. Robot-Zombie erotica? Amazon already knows who would be interested in it and could create a bestseller list and populate it with titles anytime it wanted.”

Breakaway Media’s author J. Carson Black has enjoyed great success with us in indie publishing. Now with Amazon Publishing’s Thomas & Mercer thriller/mystery imprint getting ready to publish Black’s THE SHOP in a new edition on Feb. 6th, it will be exciting and very interesting to see how Amazon’s power will be applied to the marketing of THE SHOP and future books by Black and other authors.

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