breaking away from the pack

Archive for February, 2011

You don’t need to be an Amazon to market globally

By on February 23, 2011 in Publishing Revolution with 0 Comments
You don’t need to be an Amazon to market globally

One of the groundbreaking effects of the World Wide Web was the introduction of the capacity for anyone to do business anywhere in the world. I had my first experience when I contracted with a software developer in India to do a relatively complicated WordPress plug-in installation. I am not a big fan of outsourcing, […]

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eBook POD: Amazon CreateSpace or Ingram Lightning Source?

By on February 19, 2011 in Publishing Revolution with 0 Comments
eBook POD: Amazon CreateSpace or Ingram Lightning Source?

As usual, I was haunting Joe Konrath’s blog and was very interested to see his latest post, The Numbers Game. At Breakaway Media, we have been doing a balancing act of marketing to traditional publishing (we are fortunate to have a top literary agent in New York City), and developing our sales through eBook platforms […]

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Cable TV, not Online Video, the Best Value?

By on February 15, 2011 in Publishing Revolution with 0 Comments
Cable TV, not Online Video, the Best Value?

You may think this kind of funny, but Dan Rayburn, EVP of streamingmedia.com just posted a blog, “I Think Cable TV is the Best Value and Experience for the Money Spent, Here’s Why“. It all comes down to the question: “On what does a consumer place value?” I know a world-class television editor who rents […]

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Adobe products, eBooks, and the New Space

By on February 9, 2011 in Publishing Revolution with 0 Comments
Adobe products, eBooks, and the New Space

The following is a forum comment I made in Continue to Learn elearningclassroom.com Adobe has moved into the multimedia space completely with their suite of applications. They have targeted eBooks as part of the mix. Digital publishing offers multiple opportunities for us with the skills to create new products and services that solve our customers’ […]

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Will You Pay Less for an eBook with Advertising, Product Placement, and Social Media Gaming?

By on February 4, 2011 in Publishing Revolution with 2 Comments
Will You Pay Less for an eBook with Advertising, Product Placement, and Social Media Gaming?

Nicolas Croce recently posted his article “Fighting E-Book Piracy with Advertising” on the Gatekeepers Post. Once considered an oddity and an impediment to the reading experience, advertising and other forms of monetizing eBooks, now appear to have a future in creating a business model for publishing that both rings the cash register for publishers and […]

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