breaking away from the pack

SEO: Past, Present and Future – Webinar

By on December 31, 2010 in Uncategorized

If you aren’t already tuned to inbound marketing and the new paradigm, here’s a good place to start.
view the slides and webinar

I recently participated in a HubSpot webinar presented by Kipp Bodnar and Jeanne Hopkins, part of HubSpot’s Marketing Team, to learn more on how to adapt and optimize my websites in order to remain competitive in the future.

Search engines can drive a lot of traffic, and SEO (search engine optimization) is important for any marketer to get at least your fair share of search engine traffic. However, there are a lot of changes in how search engines work, and more changes are coming, as search engines incorporate more data based on location, real-tim e information and social media and the social graph.

Here are some of the topics they covered:

  • Why page rank and search rankings are not relevant measures of SEO success
  • The impact of social media on search rankings in the future
  • How real time search and local search is affecting SEO
  • What to do now to prepare for the future of SEO
  • I picked up several excellent takeaways:

  • Search is gonna get more personal. Personalized search becomes more relevant.
  • Reach means you have more connections online (the social authority of pages, some have more than others).
  • Local search using social media apps is coming on strong. Facebook is now a search engine (500 million pp).
  • Major Trends:

  • Search fractionalization — Angie’s List is an example, it’s not always Google. People will try secondary things
  • Personalization–your content value.
  • Content volume how much you generate.
  • Content volume.
  • Social graph data — it’s who you know, who you know, who you know.
  • Social discovery–how and who can find you
  • Real time content
  • For all you niche marketers out there, here’s good news: long tail keywords are becoming more often used and valuable. People are getting better at searching.

    I could go on, but there really is much in this SEO webinar, it’s best if you view the slides and webinar

    What are you doing now to take advantage of these changes?

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