breaking away from the pack

Branded Content – the Future of TV on the Web?

By on September 7, 2010 in Publishing Revolution

Branded content TV for Web-TV model-online video

This article from TechCrunch is one of the most important and insightful articles on the future and now of Web video I have read in a long time.

Branded content of Web video harkens back to the early days of television. Will the video ad networks drive development of TV on the Web? In the early days of television, networks worked closely with advertisers to create television shows.

Now, the video ad networks are doing something similar but staying very focused on audiences in the process of content creation.

Read the article here.

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