breaking away from the pack

Top 15 Takeaways from Webinar – The Science of Facebook Marketing

By on June 29, 2010 in Uncategorized

I just finished participating in a Hubspot webinar – The Science of Facebook Marketing — lots of great tips here on how to use Facebook effectively and appropriately for marketing. Here are my top 15 takeaways from the webinar.

1. Did you see the last episode of LOST, the TV show? It was crammed full of commercials. You want your Facebook presence to be LOST (the show, the content, the experience) itself, not the marketing/advertising of LOST.

2. With Facebook, facilitate existing relationships. You want to be making those friendships better than they were.

3. Important! Profiles – people have profiles, brands (companies) have pages. To do marketing on Facebook, use a page, not a profile. You create pages from your profile.

4. Know your audience (do your research-what do they like, what are they doing?)

5. Avoid buzzwords (that includes SEO, optimization, marketing, advertising, integrated, leverage) You dont have a beer with a friend and talk about leveraging. We tend to talk socially about fun, positive interesting things (usually). When I talk about this blog post on my Facebook page, note that I won’t use the word “marketing”.

6. Food is awesome on Facebook! Ice cream, choc, milk, fruit, and sugar rank highly.

7. Most liked page types
movie
TV show
book
musician or band
television
athlete
actor

8. Least liked pages
religious organizations (some do really well though)
pets
bars
pharma
writer
nonprofit
retail
education
restaurants
hotels
websites

9. Is Facebook a good way to market a blog? Yes it is. The share button on your article within your blog site is becoming more used, an important channel for marketing.

10. Emphasize social proof. Make sure your like or recommendation buttons for your articles etc are in super prominent positions.

11. Video Sharing. Effect of the word video on sharing: the word video in the title is shared 30% more on FB and 30% less on Twitter. Video is more embedded on facebook than Twitter. Facebook is more video friendly, and people use Facebook more on the weekends when they are likely to watch online video. Twitter users are a more geeky and techy audience. Twitter is often used in the office, where people are less likely to watch a video that is not work related.

12. When writing for Facebook, plain and simple works best (avoid excessive use of adjectives and adverbs).

13. Most Facebook shareable words (words that encourage people to share what you wrote with others)
facebook (don’t overuse this word on Facebook — on Twitter, fine, there is lots of talk about Facebook and Twitter on Twitter).
why
most
world
how
health
bill
big
says
best
video you
apple
media
top (lists do well — note that I used the word top in my article title here)
first
obama

14. Least shareable words
vs
apps
review
down
poll
game
york
twitter
social
time
iphone

15. Think Mainstream (ask yourself–why do people like the jersey shore, for example).

Some final thoughts:

Again, don’t use your profile for marketing. Use your profile when you are connecting with people. You can friend a customer or thought leader from your personal profile. For instance, you may be interested in your customer’s favorite book or an article they shared.

Is Facebook relevant to Business to Business marketing? Yes!
We can drop the perception that people in companies are in the office all the time. They are consumers in other settings, they are people like ourselves, they like movies, have their favorite books and other interests.
Make your page something people will want to interact with on a personal level.

Copy the code below to your web site.
x 

Subscribe

If you enjoyed this article, subscribe now to receive more just like it.

There Are 5 Brilliant Comments

Trackback URL | Comments RSS Feed

  1. Very interesting article, thanks. Keep up the good work.

  2. tv ally says:

    Amazing post thanks!

  3. Great article, thanks for sharing this. I have subscribed to your RSS feed and am looking forward to reading more from you.
    Keep up the good work and don’t stop posting please.

  4. The folks at HubSpot are doing some amazing work. You can go to their Web site at hubspot.com and get a free 30 day trial. I just signed up for one today.

  5. Thanks, it really was an eye opening experience about facebook. The people at facebook are constantly in an evolution to modify and enhance its functionality. Facebook advertising, I’ve heard, is a good way to drive traffic to your site–increase your site’s visibility even if you aren’t actively “selling” something.

Top