Archive for January, 2010
Every day, the publishing industry is becoming more like Hollywood in every way
Think about this: The publishing industry is becoming more like Hollywood every day. It didn’t used to be this way. The fragmentation of audiences through multiple digital media and a troubled economy causes the pipeline to shrink down to the sure bet and increase the fear and loathing of making the wrong decision. In other [...]
Innovations in Higher Education Corporate Sponsorship Programs, Part 2
In part 1 of “Innovations in Higher Education Corporate Sponsorship Programs”, I reported on my December 2009 conversation with Eron Jacobson in UCLA’s Office of Corporate, Foundation and Research Relations and how he is getting buy-in and cooperation across UCLA units to combine assets to create larger corporate sponsorship packages. Here in part 2, I [...]
Innovations in Higher Education Corporate Sponsorship Programs, Part 1
In last month’s 36th Annual Symposium on Racing & Gaming, presented by the University of Arizona’s Race Track Industry Program in Tucson, Arizona, Thought Leader and author Dale Dauten, facilitated the session “The Gifted Boss: To Think Like a Hero and Work Like an Artist”. I had the pleasure of meeting Dale after the presentation [...]
Yes, Virginia, there are meta tags for WordPress sites
Meta tag. A familiar term to many of us, but what are meta tags and how important are they to an effective search engine optimization strategy when we build WordPress sites? I thought it would be interesting to go to the root of the meaning. From the freedictionary.com: Meta — A prefix meaning one level [...]
