Archive for November, 2009
New Roads for Publishing Under Construction
In the digital future, what role will traditional book publishers play and what radical changes in culture and technology will drive them to make radical changes of their own? Can they evolve from their current mode of linear content creation and delivery chain to a more circular, networked Web-based one? Folks, it’s the Wild West, [...]
Search Engine Optimization for PR
I mentioned in my earlier article, “The Key to Finding Targeted and Relevant Keywords“, that search engine optimization is coming on strong for public relations and publicity and I would write more on this topic soon. Perfect timing–my friend PR guru Aleta Walther sent me TopRank Online Marketing’s SEO Guide – 5 Steps to Success [...]
The Key to Finding Targeted and Relevant Keywords
I hate to say this right off the bat, but there is no “key” to finding the right keywords that visitors will use to find you. Search engine optimization is a moving target and requires ongoing work. Now, there are tried and true ways to stay on track with your evolving search strategy. Back in [...]
Microsites and Landing Pages
Yes, it’s a golden age in online marketing. We’re seeing something of a resurrection of Web site marketing in the form of microsites and landing pages. New marketing programs are getting a jolt of Web juice with these new strategies. Okay, first microsite and landing page 101. Use the KISS principle — a microsite may [...]
Search Engine Marketing–what are we talking about?
Search Engine Marketing (SEM) provides the content that you actually want to see and when you want to see it. Think about it. The Old School form of marketing and public relations relies on the interruption technique. You’re going about your business doing what you do when up pops a message, an image or moving [...]
New theme in progress
This is the WP-Chatter theme from Solostream.com Going through the settings and getting it tweaked the way I like it. Lots of customizable options. Looking forward to getting a video widget into place. Found a good one I like. More on that later.
Who Killed Brienne Cross?
Breakaway Media provides marketing and communications management for thriller author M.J. Hawk, and her new political thriller, THE SHOP. On the morning of May 25, 2009, rising country-and-pop star Brienne Cross was found dead in a rented log house on Castle Creek Road in Aspen, Colorado. Killed along with her were the remaining contestants of [...]
Corporate Sponsorships for Higher Education Institutions
New corporate partners programs are going campus-wide at University of California Los Angeles and University at Buffalo, SUNY. With a recent addition to their Office of Corporate, Foundation and Research Relations, UCLA has created a new position with responsibility for the identification, development and sales cycle of non-Athletics related corporate sponsorships across the campus. Eron [...]
