breaking away from the pack

Archive for November, 2009

New Roads for Publishing Under Construction

By on November 27, 2009 in Publishing Revolution with 0 Comments
New Roads for Publishing Under Construction

In the digital future, what role will traditional book publishers play and what radical changes in culture and technology will drive them to make radical changes of their own? Can they evolve from their current mode of linear content creation and delivery chain to a more circular, networked Web-based one? Folks, it’s the Wild West, […]

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Search Engine Optimization for PR

By on November 27, 2009 in Uncategorized with 0 Comments
Search Engine Optimization for PR

I mentioned in my earlier article, “The Key to Finding Targeted and Relevant Keywords“, that search engine optimization is coming on strong for public relations and publicity and I would write more on this topic soon. Perfect timing–my friend PR guru Aleta Walther sent me TopRank Online Marketing’s SEO Guide – 5 Steps to Success […]

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The Key to Finding Targeted and Relevant Keywords

By on November 24, 2009 in Uncategorized with 0 Comments
The Key to Finding Targeted and Relevant Keywords

I hate to say this right off the bat, but there is no “key” to finding the right keywords that visitors will use to find you. Search engine optimization is a moving target and requires ongoing work. Now, there are tried and true ways to stay on track with your evolving search strategy. Back in […]

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Microsites and Landing Pages

By on November 21, 2009 in Uncategorized with 1 Comment
Microsites and Landing Pages

Yes, it’s a golden age in online marketing. We’re seeing something of a resurrection of Web site marketing in the form of microsites and landing pages. New marketing programs are getting a jolt of Web juice with these new strategies. Okay, first microsite and landing page 101. Use the KISS principle — a microsite may […]

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Search Engine Marketing–what are we talking about?

By on November 20, 2009 in Uncategorized with 0 Comments
Search Engine Marketing–what are we talking about?

Search Engine Marketing (SEM) provides the content that you actually want to see and when you want to see it.  Think about it.  The Old School form of marketing and public relations relies on the interruption technique.  You’re going about your business doing what you do when up pops a message, an image or moving […]

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New theme in progress

By on November 14, 2009 in Uncategorized with 0 Comments

This is the WP-Chatter theme from Solostream.com  Going through the settings and getting it tweaked the way I like it.  Lots of customizable options.  Looking forward to getting a video widget into place.  Found a good one I like.  More on that later.

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Who Killed Brienne Cross? Revealed in THE SHOP

By on November 13, 2009 in J. Carson Black with 0 Comments
Who Killed Brienne Cross?  Revealed in THE SHOP

Breakaway Media provides marketing and communications management for thriller author J. Carson Black as well as publishing her Laura Cardinal Series of crime fiction thrillers. Her political crime thriller, THE SHOP. was published by Thomas & Mercer in February 2012. On the morning of May 25, 2009, rising country-and-pop star

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Corporate Sponsorships for Higher Education Institutions

By on November 13, 2009 in Uncategorized with 0 Comments
Corporate Sponsorships for Higher Education Institutions

New corporate partners programs are going campus-wide at University of California Los Angeles and University at Buffalo, SUNY.  With a recent addition to their Office of Corporate, Foundation and Research Relations, UCLA has created a new position with responsibility for the identification, development and sales cycle of non-Athletics related corporate sponsorships across the campus. Eron […]

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The new Breakaway Media coming soon!

By on November 11, 2009 in Uncategorized with 0 Comments

….Working out the new theme and getting it into place.

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