Breakaway Media
Innovations in Higher Education Corporate Sponsorship Programs, Part 2
In part 1 of “Innovations in Higher Education Corporate Sponsorship Programs”, I reported on my December 2009 conversation with Eron Jacobson in UCLA’s Office of Corporate, Foundation and Research Relations and how he is getting buy-in and cooperation across UCLA units to combine assets to create larger corporate sponsorship packages. Here in part 2, [...]
Innovations in Higher Education Corporate Sponsorship Programs, Part 1
In last month’s 36th Annual Symposium on Racing & Gaming, presented by the University of Arizona’s Race Track Industry Program in Tucson, Arizona, Thought Leader and author Dale Dauten, facilitated the session “The Gifted Boss: To Think Like a Hero and Work Like an Artist”. I had the pleasure of meeting Dale [...]
WordPress for Microsites and Landing Pages – part 1
Ironically, one of the beauties of using WordPress to create microsites and landing pages is that WordPress is essentially a blogging platform. An open-source content management system application, WordPress offers a simple, uncomplicated interface to create and maintain functional and aesthetically-pleasing Web sites quickly and easily. WordPress has come a long way from [...]
New Roads for Publishing Under Construction
In the digital future, what role will traditional book publishers play and what radical changes in culture and technology will drive them to make radical changes of their own? Can they evolve from their current mode of linear content creation and delivery chain to a more circular, networked Web-based one? Folks, it’s the Wild West, [...]
Search Engine Marketing–what are we talking about?
Search Engine Marketing (SEM) provides the content that you actually want to see and when you want to see it. Think about it. The Old School form of marketing and public relations relies on the interruption technique. You’re going about your business doing what you do when up pops a message, an image or moving [...]
M.J. Hawk
Breakaway Media provides marketing and communications services for thriller author M.J. Hawk, whose political thriller, THE SHOP, will be available in 2011.
On the morning of May 25, 2009, rising country-and-pop star Brienne Cross was found dead in a rented log house on Castle Creek Road in Aspen, Colorado. Killed along with her were the remaining [...]
Search Engine Marketing
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Yes, Virginia, there are meta tags for WordPress sites
Meta tag. A familiar term to many of us, but what are meta tags and how important are they to an effective search engine optimization strategy when we build WordPress sites?
I thought it would be interesting to go to the root of the meaning.
From the freedictionary.com: Meta — A [...] -
WordPress for Microsites and Landing Pages – part 2
In Part 1, we talked about getting started with WordPress to develop your e-commerce microsites and landing pages. In Part 2, we complete the process of how to get these up and running.
Installation and Activation–WordPress, Themes and Plug-ins
Being open source, WordPress is free. One advantage of using the Web hosting services of a company [...] -
WordPress for Microsites and Landing Pages – part 1
Ironically, one of the beauties of using WordPress to create microsites and landing pages is that WordPress is essentially a blogging platform. An open-source content management system application, WordPress offers a simple, uncomplicated interface to create and maintain functional and aesthetically-pleasing Web sites quickly and easily. WordPress has come a long way from [...]
- More from Search Engine Marketing
Publishing Revolution
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Every day, the publishing industry is becoming more like Hollywood in every way
Think about this: The publishing industry is becoming more like Hollywood every day. It didn’t used to be this way. The fragmentation of audiences through multiple digital media and a troubled economy causes the pipeline to shrink down to the sure bet and increase the fear and loathing of making the wrong decision. [...]
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New Roads for Publishing Under Construction
In the digital future, what role will traditional book publishers play and what radical changes in culture and technology will drive them to make radical changes of their own? Can they evolve from their current mode of linear content creation and delivery chain to a more circular, networked Web-based one? Folks, it’s the Wild West, [...]
- More from Publishing Revolution
Corporate Sponsorship
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Innovations in Higher Education Corporate Sponsorship Programs, Part 2
In part 1 of “Innovations in Higher Education Corporate Sponsorship Programs”, I reported on my December 2009 conversation with Eron Jacobson in UCLA’s Office of Corporate, Foundation and Research Relations and how he is getting buy-in and cooperation across UCLA units to combine assets to create larger corporate sponsorship packages. Here in part 2, [...]
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Innovations in Higher Education Corporate Sponsorship Programs, Part 1
In last month’s 36th Annual Symposium on Racing & Gaming, presented by the University of Arizona’s Race Track Industry Program in Tucson, Arizona, Thought Leader and author Dale Dauten, facilitated the session “The Gifted Boss: To Think Like a Hero and Work Like an Artist”. I had the pleasure of meeting Dale [...]
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Corporate Sponsorships for Higher Education Institutions
New corporate partners programs are going campus-wide at University of California Los Angeles and University at Buffalo, SUNY. With a recent addition to their Office of Corporate, Foundation and Research Relations, UCLA has created a new position with responsibility for the identification, development and sales cycle of non-Athletics related corporate sponsorships across the campus.
Eron Jacobson, [...] - More from Corporate Sponsorship
M.J. Hawk
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M.J. Hawk
Breakaway Media provides marketing and communications services for thriller author M.J. Hawk, whose political thriller, THE SHOP, will be available in 2011.
On the morning of May 25, 2009, rising country-and-pop star Brienne Cross was found dead in a rented log house on Castle Creek Road in Aspen, Colorado. Killed along with her were the remaining [...] - More from M.J. Hawk
Other Recent Articles
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Search Engine Optimization for PR
I mentioned in my earlier article, “The Key to Finding Targeted and Relevant Keywords“, that search engine optimization is coming on strong for public relations and publicity and I would write more on this topic soon. Perfect timing–my friend PR guru Aleta Walther sent me TopRank Online Marketing’s SEO Guide – 5 Steps to [...]
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The Key to Finding Targeted and Relevant Keywords
I hate to say this right off the bat, but there is no “key” to finding the right keywords that visitors will use to find you. Search engine optimization is a moving target and requires ongoing work. Now, there are tried and true ways to stay on track with your evolving search strategy. [...]
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Microsites and Landing Pages
Yes, it’s a golden age in online marketing. We’re seeing something of a resurrection of Web site marketing in the form of microsites and landing pages. New marketing programs are getting a jolt of Web juice with these new strategies.
Okay, first microsite and landing page 101. Use the KISS principle [...] - Archives: